It used to take countless hours of sending out mundane press releases and pitching journalists to receive the media coverage that small business owners craved. Not anymore. Social media has changed the speed of news – how it is delivered and received – and can have the greatest ability to affect the reputation of your business. If you’re not including social media in your PR strategy, you’re missing out. Find out how you can increase and manage your business’ brand awareness by leveraging strategic PR and social media tools that are affordable and fun.