This workshop offers valuable skills in win themes development as the most important element of proposal persuasion. The course walks you through the purpose of win themes and their building blocks. It then advances beyond the mere basics in order to explain everything needed to develop effective proposal win themes. It shows how to write win themes that are memorable and capable of influencing your customers so that they feel compelled to select your company. You will also acquire techniques to transform win themes into win strategies, and help increase win probability.